big y group
A premier restaurant group with five distinct establishments located throughout Downtown Pittsburgh, Big Y broke new ground in bringing eclectic cuisine and cocktails to Pittsburgh. In the years since their launch, they have become a powerhouse for anyone looking for Pittsburgh’s finest in food and drink.
With the recent explosion of talent among Pittsburgh’s food and beverage scene, Big Y turned to Fame15 to help them bring a fresh perspective to their brand, keeping it on trend and top of mind.
HOW WE DELIVERED
To garner consistent client recognition and engagement, we stepped up Big Y’s cross-marketing efforts and created multiple client touch points. Beginning with a birthday celebration program – which provides guests with a complimentary entrée on their birthday – we kept up the momentum through a series of ongoing email marketing campaigns that spotlight what’s new and now, from happy hour specials to menu additions and more. We also served as Big Y’s Creative Director, overseeing the look and feel of their photography, branding and design across social and traditional media platforms. Finally, we devised the strategy for media purchasing and Google ad buy campaigns, consistently reaching Big Y’s targeted clientele.