steel revolution


An elite spin studio located in the heart of fit and fashionable Shadyside, Steel Revolution has elevated the bar for indoor cycling in Pittsburgh. Their dedicated team of studio owners and instructors are fueled by a desire to push riders beyond their comfort zones and walk out of their doors stronger, fitter and happier than when they arrived. Since their 2014 launch, Steel Revolution has quickly grown their ridership to become one of Pittsburgh’s most sought after spin studios. 


Steel Revolution tasked us with refreshing and elevating their brand, so that it fully reflects their passion for delivering a top-rate spin experience.


We gave their website a 360-degree overhaul with fresh copy, photos, and design. To get there, we directed an onsite photo shoot, held messaging development workshops, and incorporated interactive design elements into the layout. In addition, we created email marketing campaigns that spotlight the studio’s rich array of classes and offerings.